Kajal Som is an Indian content creator as well as a beauty influencer and blogger. She has collaborated with several reputed and renowned brands. Kajal has bagged a massive fan following on her social media platforms. She is loved by her fans and followers for the creative and delightful content she generates. After consistently creating entertaining content, in the month of Dec 2019, Kajal got her first brand collaboration and that boosted her tremendously. She then started her YouTube channel which also started getting many subscriptions.
Her brand journey began with her getting featured on “Smile” on the Lays pack. She eventually got signed by Myglamm and featured on their page for more than 10 videos. From then there has been no turning back. She worked with big brands like MAYBELLINE, LOREAL, GARNIER, NESCAFE, NYKAA & many more. Her first interactional brand collaboration was with PIXI BEAUTY.
She joined Rizzle and as of today, she is one of the most popular – trending creators on Rizzle with 2.6M Views and 76.9k Followers. In 2021, her account got verified on Rizzle. With a huge fan base of 95.4k followers on Instagram and 17.7k subscribers on YouTube, Kajal’s major achievements include getting selected as one of the Premium Content Creator by Instagram and also she got on (Born On Instagram).
In an exclusive chat with Medianews4U Kajal Som–Rizzle speaks on her journey as a content creator and more……
How and when did you start creating content? What was your inspiration behind becoming a content creator? Your journey as a content creator?
I started creating content in 2018 when my best friend and mother asked me to share my love & passion for makeup on social media!
Well, I started it as a hobby and because of my love for makeup & acting. But I never knew that any such industry existed. Otherwise, I could have started earlier, but as it is rightly said “It’s never too late.” Even now I am playing two roles (working as cabin crew as well as creating content) so I’m enjoying the best of both worlds.
What kind of content do you normally produce? How engaging has this been for your followers?
I started with makeup & skincare since I was fond of it and never really knew how people will react to comedy and acting. I was not very sure, but later on, in 2020 I took a risk and uploaded a comedy video and the response was really great. And now I am producing both contents however the engagement is more on the comedy videos because people find them relatable and share such videos.
Why did you choose Rizzle as a key platform for your content? How did it help you explore that hidden talent in you?
Rizzle has been an important part of my content-creating journey so far. I was able to get more creative and have produced more videos than I have ever done before and moreover I got financially stable because of Rizzle.
How do you monetize the content? Is this a lucrative career opportunity for upcoming content creators?
I am able to monetize my content on Rizzle, as well as through brand promotions.
To be honest, during the start for quite a long time it’s not possible to monetize your content until you get to some level, but yes after a lot of consistent hard work, you will be able to monetize your content. It can then be a good career opportunity, but initially, you can start with a job that can help you with financial stability.
How do you collaborate with a brand? Can you share a few experiences with us?
I love collaborating with brands that are willing to look for creators who have good engagement and quality content instead of the amount of followers etc. Also, I work with brands that allow me some time to use the products and then review.
I had a really fulfilling experience when I got my ‘Smile’ featured on Lays packs. It felt really rewarding to know that my smile was able to make someone’s day. And Lays, later on even sent me a really sweet hamper to commemorate their Heartwork campaign. It was all for a good cause which made it even more rewarding.
What are the genres you like the most? According to you which genre is more user-engaging compared to other genres?
Well, comedy is something that comes naturally to me. And I enjoy it the most also my followers do engage and enjoy it too! I have been experimenting with Rizzle and have been creating fun short series that is not only entertaining but also relatable. I think viewers love this concept where they can binge on bite-sized series and have a good laugh at the same time.
The pandemic saw a surge in Digital usage and content? Did this increase your subscribers?
Yes, absolutely I had the major kick in my follower & subscribers count on various platforms such as Instagram and Youtube. Also, it’s worth noting that despite my joining Rizzle only a couple of months back during the pandemic, I now have nearly 78k followers and 3.2 million views which is terrific.
You have been selected as one of the Premium Content Creators by Instagram (Born on Instagram). Few words on this achievement.
I am really very excited to be a part of this, and I was so surprised when I received the email from Instagram about this selection. I have been attending meetings with Instagram and I am enjoying this process.