Monday, June 16, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Rohit Sharma ends association with Star, joins JioCinema as brand ambassador

by MN4U Bureau
April 21, 2023
in Featured, Marketing
Reading Time: 2 mins read
A A
Rohit Sharma ends association with Star, joins JioCinema as brand ambassador
Share Share ShareShare

JioCinema has announced the appointment of JioCinema as brand ambassador. The company stated that the cricketer will now open a new inning to build on its vision of making sports viewing synonymous with digital.

ADVERTISEMENT

Interestingly, Sharma had earlier been signed by Star Sports, the TV broadcast rights holder of the IPL. As per JioCinema, Sharma has now moved to the digital streaming app as its ambassador. 

Commenting on the association, Rohit Sharma, said, “JioCinema is leading the way in transforming how sports is consumed in India across mobile phones and connected TV. The remarkable range of choices it provides fans is truly empowering. I am very pleased to associate with JioCinema and be part of this journey as it enables the shift to the digital platform and offers a higher degree of flexibility, accessibility, interactivity, and personalization to cricket fans.” 

Anil Jayaraj
Anil Jayaraj

“Rohit Sharma embodies the spirit of sportsmanship, and unmatched leadership, representing the values that fans and players alike hold dear,” said, Viacom18 Sports CEO Anil Jayaraj. “Our presentation of sports and the ongoing TATA IPL have a synergy in Rohit’s ability to connect with fans, and this partnership is a natural extension to our quest in leading India on a path that represents an exciting future,” he added.

“Star cricketer and captain of Indian men’s team Rohit Sharma has come onboard as the brand ambassador for JioCinema. He’s moved to digital from TV. This shows that JioCinema is not just gaining industry talent, viewers and advertisers but star brand ambassadors too. We’ll keep building on our offerings and ensure that digital streaming gives innovative and unique experience to millions of our viewers,” a JioCinema official said. 

The company further stated that the cricketer will also take JioCinema’s digital-first proposition for all premium sports properties nationwide expanding the fan base.

Both JioCinema and Star have been running high octane marketing campaigns around IPL as they compete to attract maximum attention from both viewers and advertisers. 

JioCinema has also roped in names such as Sachin Tendulkar, Suryakumar Yadav, MS Dhoni and Smriti Mandhana as its ambassadors. 

Tags: Anil JayarajDisney StarJioCinemaRohit Sharma

RECENT POSTS

Bhumika Realty appoints Avinash Nagpal as President- Projects
Marketing

Bhumika Realty appoints Avinash Nagpal as President- Projects

June 16, 2025
0

Mumbai: Bhumika Realty has announced the appointment of Avinash Nagpal as the President-Projects. With over 27 years of experience in...

Read more
Teacher’s® Whisky
Marketing

Teacher’s® Whisky enters a new era with Brand Refresh

June 16, 2025
0

Mumbai: Teacher’s® Whisky, a Scotch whisky brand, has announced the launch of a strikingly refreshed identity, ushering in a bold...

Read more
Canara HSBC Life Insurance signs Jasprit Bumrah and Sanjana Ganesan as Brand Ambassadors
Marketing

Canara HSBC Life Insurance signs Jasprit Bumrah and Sanjana Ganesan as Brand Ambassadors

June 16, 2025
0

New Delhi: In a strategic move to reinforce its purpose-driven brand narrative, Canara HSBC Life Insurance Company Limited (“Canara HSBC...

Read more
Nucleus Software names Aabhinna Suresh Khare as Chief Marketing Officer
Marketing

Nucleus Software names Aabhinna Suresh Khare as Chief Marketing Officer

June 16, 2025
0

Noida: Nucleus Software, a provider of digital lending and transaction banking solutions listed on both BSE and NSE, has announced...

Read more
Razorpay elevates Hepsibah Rozario to Senior Director, PR & Branding
Marketing

Razorpay elevates Hepsibah Rozario to Senior Director, PR & Branding

June 13, 2025
0

Bengaluru: Razorpay, one of India’s leading full-stack financial solutions companies, has announced the elevation of Hepsibah Rozario to Senior Director,...

Read more
Supreme Brand
Marketing

Supreme revealed a new logo and website to reflect the brand’s ‘Elevate Lifestyle’ vision

June 13, 2025
0

MUMBAI: Real estate developer Supreme with a four-decade legacy, has announced the launch of its new brand identity, reiterating the...

Read more

LATEST NEWS

Andy Jassy

Amazon CEO Andy Jassy named 2025 Media Person of the Year by Cannes Lions

June 16, 2025
Cannes Lions 2024 opens with complimentary passes, accelerator programme for women

Cannes Lions 2025: India Opens with Seven Wins Across Categories on Day 1

June 16, 2025

ANALYSIS

Films released in May 2025 grossed Rs. 1,136 Crores at the domestic box office; Hollywood rebounds: Ormax
Analysis

Films released in May 2025 grossed Rs. 1,136 Crores at the domestic box office; Hollywood rebounds: Ormax

June 16, 2025
0

MUMBAI: Films released in May 2025 grossed Rs. 1,136 Crores at the domestic box office, making it the second-best month...

PEOPLE

Andy Jassy
People

Amazon CEO Andy Jassy named 2025 Media Person of the Year by Cannes Lions

June 16, 2025
0

Mumbai: The Cannes Lions International Festival of Creativity has announced that Andy Jassy, President and CEO of Amazon, will receive...

MARKETING

Bhumika Realty appoints Avinash Nagpal as President- Projects
Marketing

Bhumika Realty appoints Avinash Nagpal as President- Projects

June 16, 2025
0

Mumbai: Bhumika Realty has announced the appointment of Avinash Nagpal as the President-Projects. With over 27 years of experience in...

Subscribe to Newsletters

ADVERTISING

Human Global wins Creative Mandate for HRD Antwerp
Advertising

Human Global wins Creative Mandate for HRD Antwerp

June 16, 2025
0

Mumbai: Human Global, a Mumbai-based award-winning branding, design, and communication agency, has bagged the creative mandate of HRD Antwerp, Europe's...

PRINT

Forbes India Celebrates 16 Years with Landmark Anniversary Issue, Exploring the Power of Disruption
Print

Forbes India Celebrates 16 Years with Landmark Anniversary Issue, Exploring the Power of Disruption

May 27, 2025
0

Mumbai: Forbes India commemorates its 16th anniversary with a special collector’s edition themed ‘Disruption’, spotlighting the transformative forces reshaping India’s...

AUTHOR'S CORNER

How Father & Son can Run a Successful Advertising Business
Authors Corner

How Father & Son can Run a Successful Advertising Business

June 16, 2025
0

BEI Confluence Ltd. is one of North India’s most reputed independent and fully Indian-owned 360° communication agencies. Headquartered in Delhi,...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Zee Entertainment to Raise ₹2,237 Cr via Preferential Issue; Promoter Stake to Rise to 18.39%

Zee Entertainment to Raise ₹2,237 Cr via Preferential Issue; Promoter Stake to Rise to 18.39%

June 16, 2025
Andy Jassy

Amazon CEO Andy Jassy named 2025 Media Person of the Year by Cannes Lions

June 16, 2025
Cannes Lions 2024 opens with complimentary passes, accelerator programme for women

Cannes Lions 2025: India Opens with Seven Wins Across Categories on Day 1

June 16, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.