Root Natural has launched the ‘What do you root for’ campaign that highlights choices that various people make in their lives that break stereotypes.
The campaign is curated to sync with the brand’s ethos of rooting for natural and sustainable beauty and lifestyle. The in-house produced ad-film shot at Pearl Academy Mumbai features beautifully bold stories of 6 ordinary people who have broken away from societal prejudices and are successfully happy and unapologetic for who they are and what they choose to be.
The brand aims to promote its initiative to reach as many people as possible to convey the values that Root Natural associates and reflects in its personality.
Commenting on the digital ad-film concept and the brand’s marketing communication initiative, Pooja Parkar, Founder of Root Natural said, “We have curated the digital film to share our brand values with the audience. Today’s generation is becoming more and more conscious of their values and altering their behavior to consume responsibly. Thus, we want the consumers to understand our brand’s mission of providing sustainable skincare and wellness solutions to all while building and supporting our homegrown Indian brands.”
“We are actively striving to level up our marketing efforts with a digital-first approach to share narratives that catalyzes the synergies of our brand partners and consumers together,” she added.