New Delhi: RoundGlass Punjab Football Club announced a three-year partnership with sportswear brand SIX5SIX as its official kit and merchandise partner. SIX5SIX is also a sponsor of the Indian National Football Team, Kerala Blasters FC, and North-East United FC (ISL) in addition to Estoril in Portugal.
As part of RoundGlass Punjab FC’s contract with SIX5SIX, beginning September 2021, the sportswear brand will provide match-wear, training-wear, and travel-wear for the First Team. SIX5SIX will also develop, promote, and commercialize the exclusive RoundGlass Punjab FC-licensed merchandise range, which will be available for purchase for fans based in India and internationally on the SIX5SIX’s website from October.
Ambar Aneja, the co-founder of SIX5SIX, said, “We really believe in RoundGlass Punjab FC’s vision to grow and develop football in the region and want to support them in their journey given our roots in the region. We believe in partnerships that add intrinsic value to both partners and we’re beyond excited to bring our vision to this club. The kits embody the spirit of Punjab, and we wish the team well for the upcoming season.”
Speaking on the partnership, Hrishikesh Shende, Lead – Marketing, RoundGlass Sports, said, “We are delighted to partner with a home-grown sports brand like SIX5SIX that has, over a very short span, made a significant impact in Indian football. Team kits are an iconic and indelible part of a club’s identity, so it was vital for us to partner with a brand that shares the same love for the game as we do. This season, the home jersey represents an abstraction of the five rivers from which Punjab gets its name and the impact that we as RoundGlass want to create with our investment in Punjab football. We are very excited about SIX5SIX’s approach to design and can’t wait to launch the new range of RoundGlass Punjab FC merchandise for our fans soon.”