Mumbai: RSPL Group’s flagship brand, Ghadi Detergent, has unveiled its new campaign film, titled ‘Anokhe Desh ke Anokhe Mael.’ The film depicts the country’s rich culture in food, traditions, and real-life stains, reinforcing its core belief of being a brand truly made in India, for India— ‘Bharat Mein Bana, Bharatiyon Ke Liye Bana.’
The film takes viewers on a journey across day to day life in India, with everything reimagined through the world of clothes. Through its depiction of daily-life situations, from children at play, to everyday commutes in bustling train compartments, to festive gatherings, working in factories, people from different walks of life are shown living their life to the fullest—eating, working, travelling, and playing—leaving behind varied, real-life stains. Anokhe Desh ke Anokhe Mael captures this essence of Indianness, and in doing so, Ghadi reinforces its understanding of Indian homes, echoing the belief that Har Mael ko Samjhata hai Ghadi.
Speaking on the launch of the campaign, Rahul Gyanchandani, joint MD, RSPL Group, said, “With Anokhe Desh ke Anokhe Mael, Ghadi reiterates it’s belief in understanding every kind of stain that leaves a mark, not just on clothes, but on the lives of people. It also reflects RSPL Group’s journey with India—one that celebrates the country’s cultural, linguistic, and geographic diversity, and the rich spectrum of colours that represent its people.”
A visual metaphor at the end of the film uniquely portrays the entire world of clothes seamlessly fitting into a single bucket—symbolising how Ghadi embraces India and brings together countless stories, colours, and stains under one promise of care and reliability.
