Mumbai: The International Advertising Association’s (IAA) India Chapter announced the winners for the sixth edition of the coveted Leadership Awards at St Regis Hotel, Mumbai. ZEE was the presenting partner for the event.
IAA India inducted Sam Balsara into the IAA Hall of Fame for doing so much more than just founding and building a great communication company. The Hall of Fame is the biggest honor that the IAA bestows in India. It is reserved for someone who has not just built and run a great company, but has gone beyond the call of duty and made a significant contribution to the industry as a whole.
Sam is so much more than Madison Communications. He has been President of the Advertising Agencies Association of India, The Advertising Club and the IAA. He has also been Chairman Audit Bureau of Circulations and Advertising Standards Council of India. And he has brought great respect to every office he held.
In its sixth year now, the others inducted into the IAA Hall of Fame are PradeepGuha, Ramesh Narayan, I Venkat, Bharat Patel and SrinivasanSwamy.
IAA President – Ramesh Narayan said “A unique power-packed event, we have with us advertisers, media, corporates all assembled to salute excellence in leadership. This is very inspirational. India chapter has been leading from the front to name a few initiatives #WorktoLivetoWork , IAA Mentorship for Women, IndIAA Regional Awards , Reigniting the Artist and Storyteller in you, IAA Olive Crown Awards, IndIAA national awards and for the first time in 80 years we have IAA World Congress being hosted in Kochi in February 2019.”
A panel discussion was moderated by ParthoDasgupta, BARC India with eminent panellists –Sanjay Behl CEO Raymond, ShashiSinha of IPG MediaBrands and PrathyushaAgarwal, ZEEL on television medium being a strong influencer. Sanjay touched upon the importance of reach, intensity and quality. Prathyusha mentioned how emotionally invested and involved people are when they see television and with the coming of Digital the loop can now be closed. ShashiSinha urged marketers to explore as he was of the strong opinion that television is still under-utilized and holds immense potential.