Mumbai: NIVEA has launched its Luminous Even Glow Range, marking a significant step in its commitment to offering science-backed skincare solutions. To lead this exciting new chapter, NIVEA has partnered with renowned actress Samantha Ruth Prabhu as the face of the campaign, bringing to life the brand’s vision of radiant, even-toned skin.
The Luminous Even Glow Range is powered by NIVEA’s patented Thiamidol technology, a breakthrough ingredient clinically proven to reduce dark spots and hyperpigmentation, while enhancing skin radiance in just two weeks. With this range, NIVEA aims to provide a complete solution to modern skincare needs, delivering long-lasting luminosity and glowing skin to all.
The skincare collection includes a serum, night cream, day cream, and face wash, each formulated with Thiamidol and enriched with other nourishing ingredients like Salicylic Acid, Green Tea, and Hyaluronic Acid. Together, these ingredients work to give skin an even tone, smooth texture, and hydrated glow.
The product range was unveiled with an engaging TVC featuring Samantha Ruth Prabhu, where she confidently embraces her skincare journey, reinforcing NIVEA’s philosophy of authentic self-care. Through the film, Samantha shares how consistency and effective, gentle products play a vital role in enhancing one’s natural glow.
Speaking on the launch, Geetika Mehta, Managing Director of NIVEA India, said, “In a country where 37% of people grapple with hyperpigmentation daily, the need for effective skincare solutions is more pressing than ever. As a brand trusted for generations, NIVEA remains committed to pioneering science-backed innovations that address real consumer needs. With the launch of the new range, we bring to India a breakthrough formulation powered by our patented Thiamidol technology – designed to visibly reduce dark spots and restore skin’s natural radiance.”
She added, “We are also delighted to have Samantha Ruth Prabhu as the face of this launch. Just like NIVEA, she believes in embracing one’s true self while striving for the best, making this partnership a natural fit. This launch is more than just a product introduction – it’s a testament to our dedication to combining global expertise with deep local insights, ensuring that skincare is not just effective, but also inclusive and accessible.”
Samantha Ruth Prabhu, on her collaboration with NIVEA, shared, “NIVEA has been a trusted name for me and my family for years, making this partnership incredibly special. Skincare, for me, is about consistency and care – choosing products that are both effective and gentle. The Luminous Even Glow range stands out because it doesn’t just reduce dark spots; it enhances skin’s natural radiance with science-backed innovation. What makes this collaboration even more meaningful is NIVEA’s deep-rooted philosophy of care, which aligns perfectly with my own approach to beauty. I’m excited for everyone to experience this transformative range and embrace their glow with confidence.”
The Luminous Even Glow Range includes:
NIVEA Luminous Even Glow Oil Control Serum – Rs. 599 for 40ml | Rs. 179 for 10ml
NIVEA Luminous Even Glow Oil Control Day Cream with SPF50 – Rs. 449 for 40ml | Rs. 99 for 10ml
NIVEA Luminous Even Glow Night Cream – Rs. 499 for 40ml
NIVEA Luminous Even Glow Face Wash – Rs. 250 for 100ml | Rs. 150 for 50ml
The complete range is now available for purchase on Nykaa and Myntra. NIVEA continues to stay at the forefront of skincare innovation, bringing global expertise while catering to local skincare needs.
