Samsung is rolling out an online push for its Galaxy Tab S following its release earlier this year, as it looks to highlight its product features.
The 60-second film, created by Iris, comes after Samsung commissioned a study in October to garner feedback on the quality of the Tab S features. Of the 151 participants, 72 per cent said the Tab S had a better screen display than the competition, and 95 per cent said it had brighter colours.
To reflect this, the film shows a Falcon, which has eyesight that is eight times better than humans, swooping down to grasp a mouse shown on the tablet.
Russell Taylor, vice president, corporate marketing at Samsung Electronics UK and Ireland, said: “A key feature of the Galaxy Tab S is its ability to deliver rich, crisp colours and incredibly sharp images. We wanted an idea that would help us showcase this beautiful screen.”
The campaign will be seeded through various media partnerships and Samsung’s owned social channels throughout December.