Mumbai: Santhosh Balasubramanian has taken on an expanded role as Head – Referral Marketing at Casagrand, in addition to his current responsibilities as Associate Vice President – Marketing at the company. The move underscores Casagrand’s focus on strengthening referral-led growth as part of its overall marketing strategy.
Announcing the development on LinkedIn, Santhosh Balasubramanian said, “I’m happy to share that I’m starting additional new role along with projects as Head – Referral Marketing at Casagrand Premier Builder Limited!”
A seasoned marketing professional, Santhosh brings extensive experience across sales, business development, and marketing, with exposure spanning over 14 years. Prior to joining Casagrand, he has worked with several well-known organisations including Grill Nights, OLX Group, Magicbricks.com, Matrimony Directory, FedEx Express, The Times of India, and IndiaMART InterMESH Limited.
Santhosh began his professional journey in 2007 as Senior Manager – Customer Relations at IndiaMART InterMESH Limited. Over the years, he has handled diverse industry verticals such as education, healthcare, corporates, apparels, jewellery, builders and developers, along with multiple retail businesses.
In his additional role at Casagrand, Santhosh is expected to leverage his cross-sector experience to scale referral marketing initiatives, deepen customer advocacy, and contribute to sustained brand and business growth.
