Atlys has appointed Santosh Hegde as its new Head of Marketing. Prior to this, he worked for Licious as Vice President – Marketing.
Announcing the new position on his LinkedIn handle, Santosh shared, “I’m excited to announce that I’ve joined as the Head of Marketing at Atlys. Naam to suna hi hoga.”
“In the last decade, I’ve believed in making choices where my passion intersects with my profession. Firm believer of the adage “If you love what you do, you will never work another day in your life”. From exploring marketing in the exhilarating world of sports & entertainment at Disney+ Hotstar to the deeply immersive space of food at Licious, now I am all buckled up, for my next adventure in the exciting space of travel tech – With Atlys!
Anyone who knows me, knows my penchant for travel. And having gone through a whole range of experiences prepping for my trips, I totally resonated with Atlys’s purpose of resolving all anxieties and uncertainties pertaining to travel. Mohak & his band of mavericks have already build a mind blowing product, which I personally used to get a visa for one of my recent trips. In my discussions with him, the intent to invest in building a generational brand and the conviction to deliver a world-class customer experience in an incredibly complex value chain with multiple intermediaries, stood out. In a sensitive business like international travel, the margins between delight & despair can often be wafer thin – Customer obsession isn’t just a buzzword, it has to become a way of life. All set for my first tryst with Travel tech!
Two other firsts for me – I am looking forward to the experience of working in a fairly early stage startup (and thus exploring the wide canvas to learn from and operate in, as against being bound to a particular role & function) AND living in Delhi-NCR, a place that has always intrigued me as a case study in extremes.”
Before joining Atlys, Santosh worked for Licious as VP – Marketing between 2022 and 2024. Prior to this, he associated with Disney+Hotstar where he played leading roles in Marketing from 2018 to 2022. Previous to this, he served for Marico for seven years in area sales.
Santosh brings to the table more than 13 years of professional experience in managing B2C and D2C brands across FMCG and Consumer Technology spectrum. He also did PGDM, General Management with maximum electives from Marketing at Indian Institute of Management in Kozhikode.
