Mumbai: Streax, from Hygienic Research Institute Pvt Ltd (HRIPL), has roped in Bollywood actress Sara Ali Khan as the new face of its Streax Shine Hair Serum. Launching with the TVC campaign “Frizz Gone, Smooth Shine On”, the brand highlights how the serum delivers smooth, shiny, frizz-free hair instantly, blending everyday practicality with a touch of Bollywood glamour.
With her youthful charm, relatability, and effortless style, Sara mirrors Streax’s philosophy of helping consumers “shine on” with confidence. The TVC captures everyday moments—like windy rooftops and bustling commutes—where frizz can strike unexpectedly and demonstrates how a quick touch of Streax Shine Hair Serum ensures camera-ready hair in seconds.
Priyanka Puri, Sr. VP – Marketing, HRIPL, said, “Sara Ali Khan is the perfect face to front the Streax movement—where haircare is not just about products but about confidence and everyday style. ‘Frizz Gone, Smooth Shine On’ brings alive the idea that frizz can strike anyone, anywhere, and Streax Shine Hair Serum is a simple, everyday solution that transforms frizz into smooth, shiny, camera-ready hair in an instant. With Sara bringing this story to life, we’re set to inspire a new wave of shine and style across the country to embrace everyday shine with confidence and style.”
Sharing her excitement, Sara Ali Khan added, “I’m truly excited to join the Streax family! For me, hair isn’t just about style, it’s about confidence and self-expression. What I love about Streax Shine Hair Serum is how it instantly adds shine and smoothness, making every look feel complete.”
Enriched with Walnut Oil and Vitamin E, Streax Shine Hair Serum promises instant shine, smoothness, and frizz-free radiance. It is available in 45 ml, 100 ml, and 200 ml packs across leading retail and online platforms. The Streax Hair Serum range also includes Frizz Control Hair Serum, Heat Protect Spray, and Moisture Boost Spray, offering tailored solutions for different hair needs.
