Mumbai: Saurabh Saksena has moved on from the role of CEO – Wunderman Thompson Malaysia as he gets in to his new assignment as president – Red Fuse Communications, WPP’s full-service integrated agency dedicated to serving all of Colgate-Palmolive’s brands worldwide.
Red Fuse Communications has offices in Hong Kong, Mumbai, the US, Brazil and Czech Republic and SaurabhSaksena will be based in Mumbai, India. He will have overall P&L responsibility and will report directly to Caroline Slocombe, Regional Managing Director, Asia,
Saksena’s last responsibility before moving to Mumbai was to “manage the integration of JWT and Wunderman by relocating, restructuring, and reorganising the way it worked for the combined set of clients, as a precursor to the changeover to Wunderman Thompson in Malaysia”.
Saksena took on the CEO role at Wunderman Thompson Malaysia in April this year, about nine months after it combined resources under a single leadership team with Ogilvy Malaysia.
Before helming the Wunderman Thompson Malaysia, he was the Managing Director of JWT prior to the merger with Wunderman last November.
Prior to Malaysia, Saksena was JWT Delhi’s Senior Vice President and Chief Growth Officer based in Gurgaon. He has been with the agency since 2009, first joining as its executive business director.
He also worked in Ogilvy India and DDB Mudra. Saksena has extensive knowledge and skills specific to strategic brand thinking and management, development sector communication, media, sales, marketing and general management.