Gurugram: SaveSage, India’s leading AI-driven platform for credit card and loyalty program optimisation, today announced the appointment of Bhavesh Gupta as Senior Advisor and Anchor Investor. Bhavesh will provide strategic guidance on growth, product and technology, and user experience, as SaveSage scales its platform.
Bhavesh previously served as President & COO at Paytm, helping the company scale its financial services and payments business to a dominant position. He also led Clix Capital as founding CEO and held senior roles at IDFC First Bank and ICICI Bank, building extensive expertise in retail banking over a career spanning 27 years.
His appointment comes at a pivotal moment for India’s credit card market. With over 112 million credit cards across 75 million unique users, more than 50% of reward points go unredeemed each year due to low awareness or complex redemption processes. SaveSage addresses this challenge through its AI-driven platform that enables users to seamlessly track, manage, and maximise rewards.
Commenting on his new role, Bhavesh Gupta said, “The credit card and loyalty rewards space in India is at an inflection point. With increased rewards awareness, evolving customer preferences, and digital adoption, SaveSage is poised for exponential growth. The opportunity to help users derive maximum value from their credit cards and loyalty programs is massive, and I’m excited to partner with the team to shape this journey.”
Ashish Lath, Founder & CEO of SaveSage, added, “We are thrilled to have Bhavesh Sir guide us as we scale our efforts to empower users across India. His experience and strategic insights will help us deepen our impact and ensure that users are not just using their credit cards for expenses, but optimising them intelligently. With over 200,000 users already leveraging our platform, his guidance will enable us to hyperscale and bring even more value to our community.”
Since launching in October 2024, the SaveSage app has grown to 200,000 users, ranging from students and professionals to UHNIs, and is on track to reach 1 million users by March 2026. With Bhavesh Gupta’s guidance, SaveSage is doubling down on its mission to make every credit card in India work harder for its users.
