Schweppes, a premium mixer brand owned by The Coca-Cola Company, has launched a new campaign #MixItUpWithSchweppes, which showcases the brand as the ideal mixer to enhance any occasion.
Conceptualised by Glitch, the campaign also introduces Bollywood Actor Siddhant Chaturvedi and actor and former Miss World Manushi Chhillar as the brand’s new official ambassadors.
Watch the film here:
Announcing the launch of the new digital campaign, Ruchira Bhattacharya, Director, Marketing – Emerging Categories, Coca-Cola India and Southwest Asia said, “Schweppes is a leading brand in the premium mixer category and has been loved by Indians for its distinct and perfectly balanced taste The brand embodies the vibrant and enthusiastic spirit of new-age Indian consumers as they continue to experiment with new innovations. Our new campaign #MixItUpWithSchweppes aims to celebrate moments with friends. In addition, We are very happy to launch 2 new flavours – Mint Mojito and Bitter Lemon with the new campaign. These are the first 2 in a sequence of many to come.”
Siddhant Chaturvedi said, “I am thrilled to partner with the new-age iconic brand Schweppes. The brand’s young and refreshing spirit brings alive exhilarating experiences, and that is something I resonate with as well. #MixItUpWithSchweppes campaign represents the convivial vibe that Schweppes exudes across consumption occasions with our loved ones, and I am excited to be a part of it.”
Manushi Chhillar said, “I am delighted to partner with Schweppes as its brand ambassador. The new campaign #MixItUpWithSchweppes echoes the brand’s youthful and quirky spirit, which enables fun times for consumers across India. I am personally a Schweppes fan, and I love the innovative product offerings.”
Commenting on the new campaign, Sunetro Lahiri, Chief Creative Officer, The Glitch, Co-Chair, WPP Unite India, said, “From the get-go, our aim with the campaign was to capture the absolute, unparalleled joy of mingling with the right spirits. That feeling of freewheeling euphoria that accompanies good times and great camaraderie was our NorthStar while crafting every aspect, from the visuals to the art to the edit. We wanted a campaign that would make our audience crave to be part of this really fun, lively ambience, no matter where you are.”
