Mumbai: Seagram’s Imperial Blue Packaged Drinking Water has announced its ‘Because, Men Will Be Men’ campaign. Focussing on men quirks, the campaign looks to blend relatable settings with spontaneous men behaviour, celebrating the lighter side of life.
Playing on the nation’s cricket fever, Imperial Blue looked to amalgamate the essence of ‘menisms’ with humor, against the backdrop of cricket — a game the nation obsesses over. The campaign illustrated how even the most unexpected situations can be transformed with humour, inspiring great admiration and encouraging people to share their interpretations of the film across social media. The brand’s humour-led take on a typical cricket stadium situation it explains aligns with its purpose of ‘Embracing life with a smile‘.
To further enhance brand affinity, Imperial Blue leveraged AI to create personalised versions of the ads. This customisation looked to enrich viewer interaction and highlight the brand’s commitment to forging meaningful connections.
Imperial Blue said that its ‘Because, Men Will Be Men‘ campaign is an example of what happens when the creativity gets elevated by technology. Leveraging AI to customise the ad with familiar names looked to further deepen a connection with the audience.
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