Mumbai: When Naagin first premiered on Colors last year, it shook the foundations of conventional viewership to carve a path as the No.1 blockbuster on Indian television. The record-breaking finite fiction series returns for a brand new expedition with Naagin 2 starting this 8th October scheduled to air on every Saturday and Sunday at 8:00 PM.
Naagin, in its first season, highlighted a saga of love laced with revenge. As the story drew to a close, Naagin featured triumph over evil as Ritik and Shivanya became parents to a young girl, Shivangi. And, as the sands of time flow, Naagin 2 will progress by 24 years, now focusing on Shivangi’s life as she blossoms into a young woman, against the scenic backdrop of Dehradun.
Whilst on one hand Shivangi is oblivious about her mother’s true identity and her history, Shivanya hopes that her daughter will be spared from the naagin gene – a truth that will only be revealed on Shivangi’s 25th birthday. But as Ritik and Shivanya’s progeny, Shivangi has an additional responsibility to protect the nagmani from evil elements. As the family awaits its fate, Shivangi will fall in love with Yamini’s adopted son Rocky, thereby reopening the doors of the past left far behind. But eventually it is Shivangi’s love for her mother, her sense of duty towards her naagin legacy, and her battle against evil to safeguard her love and the nagmani, which will empower her to unfold the buried pages of her family’s history.
Commenting on the second edition of Nagin, Raj Nayak, CEO – COLORS said, “Naagin has been a gloriously successful proposition for us, whose precise casting, gripping narrative and flawless execution has found appeal with audiences across the country, and has redefined the 8:00 PM slot on weekends. As content creators our challenge with a show like this was to weave the perfect narrative connecting childhood folklore to its real life projection on screen, thus making Naagin a landmark show. It has been the numero uno show amongst Hindi GECs and the feedback that the rushes have received gives us confidence that the second edition will surpass all previously set benchmarks.”
Commenting on the show, Manisha Sharma, Programming Head – COLORS said, “With Naagin we opened up another genre of entertainment for the viewers. Naagin created history with its compelling storyline to become the unprecedented No.1 show on Indian television. And now, as we kick-off Naagin 2, here’s another tale with a shape shifting snake at its helm that will once again make fantastical characters television’s newest stars.”
Elaborating about Naagin 2 further, producer Ekta Kapoor of Balaji Telefilms said, “Naagin is a very special show for me. The show marked my first foray in the mystical genre, and empowered us to explore a different kind of storytelling altogether. As we march onwards, we bring together not only the show’s original cast, but also a volley of newer faces who will narrate Shivangi’s tale, as she takes the mantle of being the nagmani’s protector forward. This season we are raising the bar on visual effects to incorporate newer technologies, and will put together a tight and engrossing narrative to heighten viewer experience and build intrigue like never before.”
To promote Naagin 2, COLORS has devised an extensive integrated marketing campaign across mediums including print, cable and DTH, radio, news channels, OOH, cinema, etc. This will be complemented by a robust digital campaign incorporating multiple social media platforms like Facebook, Twitter, Instagram, etc. The channel has also planned on-ground activations aligned with the COLORS Golden Petal Club across multiple markets.