Mumbai: OTT platforms have been reigning in the world of Indian entertainment over the last few years with some ground-breaking storytelling, brilliant direction, and memorable performances. Taking note of this revolution, Filmfare, India’s leading entertainment media brand, launched and successfully concluded the maiden edition of the Filmfare OTT Awards last year. As the Black Lady navigates through a whole new universe in its quest to recognize the best talent in OTT, Filmfare commences the second edition of Filmfare OTT Awards 2021 in association with MyGlamm, India’s fastest growing direct-to-consumer beauty brand, as the title partner. Having lauded and recognized the cinematic brilliance of the mainstream film industry with the prestigious Filmfare Awards for over six decades, the launch of the second edition sees the brand take forward its legacy into the digital entertainment space.
Speaking on the commencement of the second edition, Deepak Lamba, the CEO of Worldwide Media said, “For over six decades, Filmfare Awards have been celebrating the ingenious artistry in the Indian entertainment ecosystem. It was a natural progression to expand the horizon and felicitate some of the stellar work in the Indian OTT space, which is growing at almost 30% annually. The inaugural edition of Filmfare OTT Awards was a resounding success, and this year our objective is to ensure we unearth and acknowledge a layer of talent including the ones who continue to weave their magic behind the scenes.”
Jitesh Pillaai, Editor, Filmfare added, “Good stories attract great viewership – this is the thumb rule in the world of media and entertainment. In the last twelve months, OTT platforms have served us with a stunning line-up of exceptional content, from literary adaptations to Indian science-fiction and untold biopics to anthologies, there was something for everyone. So, the competition this year is going to be very tough – the jury and I will be looking forward to seeing who all walk away with the Black Lady.”
Apratim Majumder, Chief Marketing Officer, MyGlamm said, “We at MyGlamm, are super-excited to partner with Filmfare on this exciting journey. As a brand, we believe in giving people the opportunity to express themselves and find their voice. We have been doing this for a while now with women telling us what they want in their beauty products. Similarly, Filmfare has been keeping its ears open to the audience for decades and as we join hands with them for the second edition of Filmfare OTT Awards, we are eagerly looking forward to celebrating the artists and content that have struck a chord with the audiences”
MyGlamm Filmfare OTT Awards 2021 welcomes Hindi web original shows and films released between August 1, 2020, to July 31, 2021. This year, the awards platform is also inviting participation from production houses. Click here for more details.