Rochester: Semify, a white-label digital marketing software platform specializing in SEO, PPC, Paid Social, and AI Optimization (AIO), has announced the acquisition of Dragon Metrics, a globally recognized AI/SEO/PPC reporting platform headquartered in Hong Kong. The acquisition marks a major milestone for Semify as it deepens its global reporting capabilities and accelerates its AI-focused product ecosystem.
Dragon Metrics, founded in 2011 by Simon Lesser and Richard Mabey, is known for its strong support across global search environments — including non-Google markets such as China, Japan, and Korea — and currently serves multinational enterprise clients and agencies in more than 50 countries.
“This acquisition represents a pivotal moment in our evolution toward comprehensive AI optimization services with best-in-class reporting software,” said Patrick Briggs, CEO of Semify. “Dragon Metrics brings not only world-class reporting technology but also deep expertise in international markets that will be crucial as AI optimization expands globally. Simon’s vision for AI-powered SEO, PPC, and social advertising reporting perfectly aligns with our AIO strategy, and having him join as our Chief Product Officer will accelerate our service and software development significantly.”
As part of the acquisition, Simon Lesser will join Semify as Chief Product Officer, leading AI optimization product innovation. Meanwhile, Dragon Metrics’ engineering team will integrate with Semify under the leadership of CTO Brian Sappey.
“Joining forces with Semify allows us to take Dragon Metrics to the next level by combining our international reporting expertise with Semify’s proven white-label fulfillment model,” said Simon Lesser, Co-founder and CEO of Dragon Metrics. “Our clients will now have access to full-service digital marketing execution, while Semify’s partners gain access to enterprise-grade reporting capabilities that rival any platform in the market.”
The integration will offer Semify resellers immediate access to enhanced reporting capabilities while continuing to support Dragon Metrics customers as a standalone solution with optional fulfillment extensions for approved agencies.
“This acquisition perfectly illustrates the convergence we’re seeing between sophisticated SEO, PPC, social ad, and AI-powered reporting,” said Richard Mabey, Co-founder of Dragon Metrics. “The combination of Dragon Metrics’ global capabilities with Semify’s AIO and SEO expertise creates a uniquely powerful platform.”
With AI rapidly transforming search models, the acquisition positions Semify at the forefront of global AIO (AI Optimization), measurement, and multilingual market enablement.
