Senco Gold & Diamonds, the jewellery retailer in Eastern India announced the roll-out of its new Bangle Utsav 2022 campaign titled #KalaiyonKeLiyeKalakari which is inspired by the limitless creative power & beauty of human hands.
The new campaign celebrates this limitless creative power of human hands, which deserve to be adorned with exquisite jewellery that is no less than precious works of art created by skilled karigars who have been working with Senco Gold & Diamonds for several years.
The film depicts the artistry of Senco’s bangles by comparing the bangle-crafting process with other types of art forms like classical dance, Madhubani painting, sculpting etc.
Commenting on the occasion, Joita Sen, Director, Senco Gold & Diamonds said, “Our new campaign Kalaiyon Ke Liye Kalakari is a tribute to the infinite creativity and power of human hands. Our bangles are more than just ornaments; they are precious works of art, created by the hands of master artisans to adorn the hands of every woman. The new campaign is part of Bangle Utsav which is a celebration of womanhood with more than 100 exquisitely handcrafted designs in gold, diamond and platinum.”