Publicis One Indonesia has appointed ShaileshIyer as chief strategy officer in a newly created role.
Iyer joins the agency from Leo Burnett Dubai, where he has acted as regional strategy director for the past two years. Previously, he was with Leo Burnett in Singapore.
Iyer’s appointment follows the departure of Publicis One’s chief executive Anne Ridwan to Ogilvy and the ascension of chief creative officer Brian Capel to her role.
In his new role, Iyer will oversee strategy across all agency brands in Publicis One Indonesia, including Leo Burnett, Saatchi & Saatchi, Publicis, Starcom, Zenith, Performics, Blue449, SapientRazorfish and Arcade, an independent agency partnered with the company.
Capel said: “There is no better time than now for Shailesh to arrive. As Publicis One is strengthening its offerings and capabilities to clients, his strength and passion in data, insights and strategy to understand human behaviour will enhance the creative business solutions Publicis One is able to provide its client partners.”
“Having worked with Shailesh in his previous Asia Pacific role at Leo Burnett, it was an easy decision to have him on board as he brings an immense understanding of the Indonesian market.”
