New Delhi: Madison Media has just announced the appointment of Shan Jain as its Chief Strategy Officer. Shan will perform a national role but will be based in New Delhi.
A Mathematics (Hons) graduate with a Masters in Operations Research from St Stephens College, Shan comes with more than 25 years of rich and diverse experience across Media, Account Planning, Strategy and Account management and has worked with Mindshare, RK Swamy BBDO, The Media Edge, FCB Ulka, Lowe, McCann and Ogilvy. Her last stint was with Publicis as Managing Partner – Business Transformation Practice. Some of the key clients she has led and contributed to are Unilever Personal Care, Unilever Foods and Beverage, GSK, Nestle, Sun Pharma, ITC, Maruti and Gillette.
Shan’s strength lies in capturing consumer insights, converting them to action, which are data driven and human centric. She has to her credit multiple awards including Festival of Media Global, Festival of Media Asia and Spikes.
Says Mr. Vikram Sakhuja, Partner & Group CEO Madison Media & OOH, “We are excited to have Shan join us as CSO. She is just the right person to help Clients navigate their way through a complex media environment that straddles legacy media with digital and manage the realm of data and technology.”
Says Shan, “We are in the beginning of the 4th revolution. Industry 4.0 is altering the way in which people live, work, and connect with one another unlike any other revolution before it. It is the times of exponential change, fuelled by the way people are connected almost 24×7. Change is occurring in every industry and this is creating a seismic shift in the lives of consumers and businesses alike. Marketers need a new model for success. My endeavour will be to craft frameworks and processes that enable short and long term strategies for Change and Transformation to cater to this connected- consumer times.”
Madison Media Group’s clients including Godrej, Titan, Asian Paints, Viacom 18, UBER, BJP, TVS, Raymond, Pidilite, Ceat, Piramal Healthcare, Domino’s, McDonald’s Gaana.com, Timesjobs.com, Tata Salt, Acer, Crompton, Indian Oil, Enamor Lingerie, Snapdeal, McDonald’s, Gowardhan Dairy, Café Coffee Day and many others. Madison Media, is a part of Madison World which through its 11 companies served last year as many as 550 advertisers.