Sharief Bhai, a biryani brand from the house of Curefoods, has announced Indian cricketer T. Natarajan as its brand ambassador.
The Tamil Nadu-born pacer Natarajan was part of the Indian cricket team’s tour to Australia in 2020. He represents Sunrisers Hyderabad in the Indian Premier League (IPL).
The collaboration between T. Natarajan and Sharief Bhai signifies a union of values – excellence, authenticity, and a deep connection to one’s cultural roots, informed an official statement.
Gokul Kandhi, Chief Business Officer, Curefoods, said, “T. Natarajan’s journey and dedication mirror the essence of Sharief Bhai – a commitment to excellence and heritage. Natarajan’s prowess on the field has earned him respect and admiration across the entire country. We are honoured to have him as our brand ambassador and while he supports us in this journey, we look forward to embarking a fruitful partnership.”
Natarajan, added, “I am thrilled to be a part of the Sharief Bhai family as its brand ambassador, for a brand that resonates with my love for biryani, an authentic taste and culture. Just as cricket brings diverse people together, food unites us Indians too. Biryani holds a special place in India’s diverse culinary heritage, and Sharief Bhai beautifully encapsulates the essence of this cherished tradition. I am grateful to the brand for bestowing me with this opportunity and look forward to celebrate the flavours of Sharief Bhai that would harmoniously unite a wider audience.”
The cricketer was at the launch of Sharief Bhai’s traditional restaurant in Coimbatore, where he engaged in a meet-and-greet session with guests.
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