Mumbai: Shark Tank India 4, streaming exclusively on Sony LIV since its premiere on January 6, 2025, is setting new benchmarks in entertainment and entrepreneurial inspiration. The show has recorded a phenomenal 40% growth in Connected TV (CTV) viewership and a 22% increase in overall user engagement compared to its previous season. With a 27% rise in engagement, Shark Tank India 4 has once again proven its ability to connect with audiences through bold business ideas and transformative pitches.
A standout achievement of the season is the 100% growth in user engagement across 42 Tier 2 markets. This surge highlights the show’s resonance with aspiring entrepreneurs and viewers from smaller cities, demonstrating its wide-reaching influence and the aspirational appeal of its content.
The exclusive OTT streaming model on Sony LIV has amplified the show’s reach and engagement across the nation, positioning Shark Tank India 4 as a platform that inspires and elevates the entrepreneurial spirit while showcasing groundbreaking business ideas.
The show features a stellar panel of Sharks, each a trailblazer in their respective industries:
- Anupam Mittal (Founder & CEO, People Group – Shaadi.com)
- Aman Gupta (Co-Founder & CMO, boAt Lifestyle)
- Namita Thapar (Executive Director, Emcure Pharmaceuticals)
- Ritesh Agarwal (Founder & Group CEO, OYO)
- Peyush Bansal (Co-Founder & CEO, Lenskart)
- Vineeta Singh (Co-Founder & CEO, SUGAR Cosmetics)
- Azhar Iqubal (Co-Founder & Chairman, Inshorts)
- Varun Dua (Founder & CEO, ACKO)
- Kunal Bahl (Co-Founder, Snapdeal and Titan Capital, Promoter of Unicommerce)
- Viraj Bahl (Founder & MD, Veeba/VRB Consumer Products)
This diverse and dynamic panel brings unparalleled business expertise, fostering innovation and empowering participants to transform their visions into reality.
