Mumbai: Shaurya Sharma has joined Zee Entertainment Enterprises Limited as Head of Marketing @Zee TV | Vice President. In his new role, Shaurya will lead strategic brand-building initiatives for one of India’s most iconic general entertainment channels.
Sharing the news on LinkedIn, Shaurya wrote, “I’m happy to share that I’m starting a new position as Head of Marketing @Zee TV | Vice President- Marketing at Zee Entertainment Enterprises Limited!”
Shaurya joins Zee with over 13 years of diverse marketing experience, spanning media, FMCG, and digital platforms. His career includes impactful stints at Sun TV Network, Shadowfax, Disney Star, Pernod Ricard, United Spirits (a Diageo Group company), Wipro Limited, and Spice Digital.
Known for his strategic expertise across Media Planning, Advertising, Trade Marketing, Digital Marketing, Brand Strategy, and Commercial Planning, Shaurya is expected to play a key role in driving brand equity, audience engagement, and marketing innovation for Zee TV at a time when the Indian entertainment landscape continues to evolve rapidly.
His appointment signals Zee TV’s renewed focus on strengthening its brand connect and audience relevance, backed by data-led insights and a deep understanding of consumer behavior across urban and regional markets.
