Shemaroo has announced the appointment of two more key executives to further strengthen its leadership team. Arpit Mankar has been appointed as Head – Non-Bollywood Category and Abhishek Joshi will be Head of ShemarooMe, the OTT platform of Shemaroo.
As Head of Non-Bollywood Category, Arpit Mankar will be responsible for developing an overarching content strategy for various regions in India and abroad. Arpit comes with over 20 years of experience in the Media & Entertainment industry, having worked in leadership roles at Star India Pvt. Ltd., Sony – AXN Networks and Reliance group. In his last stint at Disney-Star, he served in key positions including Head of Programming Strategy for Star Plus and General Manager – Star Bharat, responsible for delivering viewership and profitability targets for the Hindi GEC. In this new role, he will be reporting to Arghya Chakravarty, COO – Shemaroo and will be a part of the executive committee.
Abhishek Joshi as Head of ShemarooMe will be overseeing the strategy, planning and operations of the platform. He will be responsible for driving revenue, subscriber acquisition and will be leading a team of cross-functional executives to maximize growth. In his last role, Abhishek was the Business Head of SVOD & Head of Business Partnerships at MX Player. Through his career spanning more than two decades he has worked with leading M&E players like Sony Pictures Networks India, Zenga Media Pvt Ltd (ZengaTV), Reliance Big Pictures, Sony Liv & ABP Group. He will be reporting into Zubin Dubash, COO – Digital Business.
Commenting on the new developments in the leadership team, Arghya Chakravarty, COO – Shemaroo, said, “We are excited to onboard Abhishek and Arpit in our leadership team at Shemaroo. Their proven track record and diverse skill sets will be invaluable assets as we continue to drive growth and innovation across various B2C businesses. I extend my heartiest congratulations and wish them great success in their new roles.”