• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, March 5, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Shemaroo Entertainment Ltd. partners with Ola’s connected car platform, Ola Play

by Editorial
November 14, 2017
in Featured, Marketing
2 min read
Shemaroo Entertainment partners with Ola's connected car platform, Ola Play

Share Share ShareShare

Mumbai: Shemaroo Entertainment Ltd joins hands with Ola Play, the world’s first connected car platform for ride-sharing, a proprietary platform of Ola, India’s most popular mobile app for transportation. The association brings for its audience a hand-picked catalogue of videos to choose from and make their trip an immersive and entertaining one. Bollywood music, comedy clips, and much more will be now available inside a cab at the click of a button.

Shemaroo currently entertains its audience through their mobile apps such as Gods, Filmi Gaane, YouTube Channels such as Filmi Gaane, Bhakti Songs, Indian Comedy, Shemaroo Kids and various DTH channels. A large pie of this content will now be available on Ola Play. This will also include original content produced by Shemaroo’s brand – Comedy Walas. Sughanda Mishra, Dr Sanket Bhosale, Sahil Khattar and others are all brought together in these videos to tickle your funny bone. Commuters can also enjoy Bollywood classics of Kishore Kumar, Mohd. Rafi, Lata Mangeshkar, Asha Bhosle, and R. D. Burman among others. Famous melodies such as ‘Pal Pal Dil Ke Paas Tum Rehti ho’, ‘Aane Wala Pal’, ‘Gulabi Aankhen Jo Teri Dekhi’, ‘Kaun Hai Jo Sapnon Mein Aaya,’ among several others will accompany you in your ride. The range of content on Ola Play also caters to commuters who want to listen to devotional music.

Jai Maroo
Jai Maroo

Jai Maroo, Director, Shemaroo Entertainment Ltd, shared his thoughts on the occasion, “We are excited with our association with Ola and Ola Play as it has given us yet another opportunity to connect with our audience while they are on the move. With the idea of offering entertainment during commute for a better in-cab experience, Ola definitely has moved the bar higher for other players. Shemaroo owns one of the largest content libraries in the country and we are glad to have been able to showcase few of our videos on the platform.” He also added, “As team Shemaroo, we target to reach out to maximum audience at their convenient time and place. The tie up aligns to our strategy.”

Abhishek Agrawal
Abhishek Agrawal

Abhishek Agrawal, Senior Director and Head of Product, Ola Play, said “With Ola Play, we are consistently working towards enhancing customer experience to ensure an immersive and productive experience for them while they are travelling to their destination. In this endeavour, we are excited to partner with Shemaroo and bring their wide range of comedy, music and other videos to Ola Play. With this association, we are offering our consumers premium entertainment content aligned with our strategy to transform the consumer’s ride experience to one that is intelligent, contextual, and unique.”

Currently, Ola Play is available in seven cities in the country; Mumbai, Delhi, Bangalore, Chennai, Pune, Kolkata, and Hyderabad. Powered by proprietary in-car and cloud technologies from Ola, Ola Play brings advanced car controls, choice of personalized content and a fully-connected interactive experience through several partnerships across categories to build a high quality interactive experience for users.

Tags: Bhakti SongsBollywoodGaaneIndian ComedyOlaShemaroo Entertainment LtdShemaroo Kids

Related Posts

National Geographic India brings Women’s Day special documentary on 8th March
Featured

National Geographic India brings Women’s Day special documentary on 8th March

by Editorial
March 5, 2021
0

New Delhi: National Geographic India has roped in three key sponsors- Colgate, Citroen, and HDFC for its upcoming Women’s Day...

Read more
Myntra strengthens its Beauty and Personal Care portfolio with the launch of Bath & Body Works
Featured

Myntra strengthens its Beauty and Personal Care portfolio with the launch of Bath & Body Works

by Editorial
March 5, 2021
0

Bengaluru: Myntra announces the launch of Bath & Body Works on its platform. Bath & Body Works is one of...

Read more
Please login to join discussion
Publicis Groupe augments digital marketing capabilties into Publicis WorldWide

Publicis Groupe augments digital marketing capabilties into Publicis Worldwide

March 3, 2021
Brands Celebrating Women’s Day through their Innovative Campaign ideas

Brands Celebrating Women’s Day through their Innovative Campaign ideas

March 4, 2021
Toonz Media Group to launch e-learning platform for creative learning in April: P Jayakumar

Toonz Media Group to launch e-learning platform for creative learning in April: P Jayakumar

March 3, 2021
Anoop Karumathil Melethil, Maveric Systems

The focus on SEO would be high in 2021: Anoop Karumathil Melethil

March 3, 2021
Sunil Agarwal, Director, Vinod Cookware.

The new markets are big and largely untapped; we look at leveraging the first mover advantage there: Sunil Agarwal

March 3, 2021
BARC Data: IPL emerges as the cheerleader with a 23 % viewership spike, while the sports genre declined by 35%

BARC Data: IPL emerges as the cheerleader with a 23% viewership spike, while the sports genre declined by 35%

March 2, 2021

Subscribe to Newsletters

Trending

Republic Bangla engages in an innovative marketing campaign for the launch
Featured

Over 35 brands on-board R Bangla ahead of launch

by Editorial
March 4, 2021
0

Mumbai: Republic Media Network's new upcoming channel, R Bangla, gets more than 35 brands onboard even before it goes on-air....

Tarun Katial and Puneet Johar join hands with PKTS to launch an AI-powered platform Genius Inside

Tarun Katial and Puneet Johar join hands with PKTS to launch an AI-powered platform Genius Inside

March 3, 2021
Zee Keralam all set to air Onam special programs and blockbuster movies this weekend

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

February 26, 2021
Dabur launches ‘Vatika Select’ premium range of shampoos

Dabur launches ‘Vatika Select’ premium range of shampoos

March 4, 2021
Digital can be precisely measured when the audience is known: Ananda Rao, Infomo

Digital can be precisely measured when the audience is known: Ananda Rao, Infomo

March 4, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In