Hiren Gada, CEO – Shemaroo Entertainment shares his Focus points for 2020.
These are exciting times for the M&E market, the sector is experiencing the best of growth. 2020 will see the same trend intensify the businesses and open newer wider avenues for brands. The coming year will see strengthening of Shemaroo’s business verticals and launch of new businesses with a commitment to entertain more audiences.
Leading Consumer facing brand
Shemaroo believes in keeping the customers at the core of all our offerings, and we will further strengthen the changing consumer preference and habits. Being India’s leading content powerhouse and leaders in the business of media and entertainment space, we understand the pulse of the audiences and going forward the focus will be to strengthen this connect by customising our businesses/offerings to suit the current relevant demand of the consumers. Shemaroo has carved a space for itself in the business to consumer market. With the latest business announcements ranging from entering the OTT market to foraying into device vertical of pre-loaded audio speakers.
The entire sector is growing with the digital wave and embracing digitization. Shemaroo will be more digitally focussed in 2020, we will be embracing the power of digital by channelizing all energies to build a stronger and more connected Digital family. And to do this we will harness the technologies to build a future proof Shemaroo and continue to make an impact in the digital space.
A perfect example of this is the recent milestone achieved by one of our most popular YouTube channels – Shemaroo Filmi Gaane that crossed the 30M subscribers mark.
Drive Business Innovations
2020 will see Shemaroo drive business innovations, disruptions and set new standards for the entertainment industry. We have been a leader in the content space for over 56 years now and have stood the test of time by constantly evolving and keeping the business offering relevant for all our stakeholders, the businesses have been flourishing creating more engaging experience for the audiences. The focus will still be on being the game changers and surpassing our own benchmarks.
Strengthening our global game
We have already engaged with the global audiences with ShemarooMe launching in 150 countries covering the US, UK, Middle East and South Asian countries and we are already expanding across geographies. The agenda for 2020 will be while we expand in these geographies,we will be staying true to the one most important trait of Shemaroo which is Entertainment and connect with the audiencesglobally through our Indian masala content.