New Delhi: QUE, an eyewear D2C brand backed by cricketer Shikhar Dhawan, has announced the appointment of Satyajit Swain as its new Co-Founder. With a remarkable career in product marketing, management, and AI, Satyajit’s leadership is set to play a pivotal role in QUE’s mission to revolutionize the eyewear industry with cutting-edge technology and exceptional design.
Bringing over a decade of expertise, Satyajit has worked with industry giants such as Snapchat, MX Player, Gaana, Snapdeal, and Jio. His diverse experience spans across product design, user experience research, machine learning, and artificial intelligence. At Snapchat, Satyajit was instrumental in driving user growth, market development, and executing impactful marketing campaigns in collaboration with influencers, celebrities, and movie production houses.
In his new role at QUE, Satyajit will act as the Chief Marketing Officer (CMO) and Chief Product Officer (CPO). He will be responsible for brand marketing, social media engagement, influencer partnerships, strategic collaborations, and developing the website and tech infrastructure to enhance the customer experience.
Shikhar Dhawan, Investor and Partner at QUE, expressed his enthusiasm about Satyajit’s appointment, saying, “As someone who values the importance of vision, both on and off the field, I’m excited to welcome Satyajit to the QUE family. His remarkable track record in creating impactful user experiences perfectly aligns with our mission to redefine eyewear for the modern consumer. I’m confident his leadership will propel QUE to new heights and establish us as a leader in the industry.”
Shashank Saurabh, Co-Founder & CEO of QUE, added, “We are ecstatic to welcome Satyajit as a Co-Founder. His unmatched expertise in leveraging technology to create exceptional user experiences in the creator economy will be a game-changer for QUE. Together, we aim to merge innovation and design to offer eyewear that goes beyond aesthetics, setting a new standard in the industry.”
Satyajit Swain shared his excitement, stating, “With the eyewear industry evolving rapidly, I see a tremendous opportunity to bring in cutting-edge innovations and enhanced customer engagement strategies that not only meet but exceed the expectations of our diverse audience. I am excited to join the QUE team in its mission to redefine the eyewear landscape and create products that truly resonate with today’s discerning consumers.”
