New Delhi: Shobhit Gaur, a well-known name in the media and advertising industry, has announced the launch of The Sock Street (TSS), a direct-to-consumer lifestyle brand that reimagines socks as bold, fashion-forward essentials. With sustainability at its core, TSS aims to redefine the socks category and scale globally as a proud Make-in-India brand.
Joining the leadership team are Udit Mayor, who steps in as Chief Executive Officer (CEO), and Saurabh Srivastava, appointed as Chief Business Officer (CBO). With their combined experience in manufacturing, marketing, and business scaling, the leadership trio is geared to position The Sock Street as a category-defining lifestyle essentials brand.
Speaking on the company’s mission and roadmap, Shobhit Gaur, Founder, The Sock Street, said, “At The Sock Street, we are aiming to be a Global Sustainable organization and Redefining the Socks industry. With this vision, we want to be a 100 Cr company in the next 2 years. We are not only creating a company we are creating a movement that challenges traditional perceptions of everyday essentials. With bold ambitions and a clear roadmap for growth, we are excited to redefine what socks mean to our customers. We are aiming for rapid expansion and establishing ourselves as a world leader in the lifestyle essentials sector with plans to open 500 dark stores.”
Udit Mayor, CEO, The Sock Street, added, “I am honoured to lead The Sock Street into its next chapter of growth alongside a talented team committed to innovation and sustainability.”
Saurabh Srivastava, CBO, The Sock Street, concluded, “Joining The Sock Street is an incredible opportunity to drive meaningful impact through bold strategies that resonate with customers while building a sustainable future.”
Shobhit Gaur
With over two decades of experience in media and advertising across top agencies in Asia, Shobhit Gaur transitioned from the corporate world to entrepreneurship in 2024 with the founding of The Sock Street. His marketing expertise has been pivotal in rapidly establishing TSS as one of India’s most promising D2C brands. As Founder and Advisory Member, Shobhit now focuses on strategic vision, mentorship, and long-term brand building.
Udit Mayor
With a 20-year legacy in sock manufacturing and innovation, Udit Mayor brings deep industry knowledge and operational excellence to TSS. As CEO, he will lead the charge on expanding the brand footprint and executing its vision to create premium socks that balance performance, comfort, and sustainability.
Saurabh Srivastava
With 13+ years of experience in brand marketing and business operations, Saurabh Srivastava brings a proven track record from high-growth brands, including Popeyes under Jubilant FoodWorks. At TSS, he will lead end-to-end operations—from supply chain and production to marketing and sales—gearing the company for rapid, profitable expansion.
