A two hour marathon kick starts on 24th February , 2017 from 12:00 to 2:00 PM on Shop CJ TV
Mumbai: Shop CJ is all set to introduce a private label fashion brand with the launch of ‘CoutureCat’. Shop CJ is the first home shopping network in India to introduce an in-house high street women fashion label exclusively on television. For the same, the channel is set to host a Fashion Festival– a marathon themed concept all fashionistas on what one can expect from CoutureCat on 24th February, 2017 from 12:00 to 2:00 PM.
Expressing excitement on the Fashion Festival and launch of CoutureCat Mr. Dhruva Chandrie, COO, Shop CJ India says, “Shop CJ has always catered to the changing and evolving needs of consumers. The Fashion Festival gives a preview to our in-house design label – Couture Cat. Shop CJ is foraying into high – street runway apparel segment with this label and women customers will be spoilt for choice. The label will also have fresh fashion pouring in every week.”
CoutureCat aims to redefine high – street fashion for the free-spirited women of today. The idea is to democratize the luxury of runway fashion for the Indian women. Women who are unapologetically themselves and let their style make all the statements, CoutureCat translates this very spirit to its lineup of fashion apparel right off the streets of fashion capitals around the world – Milan, Paris, London, New York, etc.
The collection has been created by Shop CJ’s Design Director- Shradha Sonawane, who is graduated from the prestigious London College of Fashion. After years of experience in runway & commercial fashion in a global environment, she brings extensive knowledge across various fashion verticals.
The rhythm of the Fashion Festival show will be fast paced with products being switched every few minutes.