Shoppers Stop has launched its private label Fratini with a campaign themed ‘Live Epic’ featuring brand ambassador Sanya Malhotra.
The trendy, smart casualwear collection is designed to inspire individuals to live life to the fullest and with confidence, informed a company statement.
The campaign film features a confident Malhotra in situations where she has to make choices. When having to pick between a trip with her mother and a girls trip, she ends up doing a ‘girls trip’ with her mom. Making the choice between work and passion, she embraces her passion as her work. Between boyfriend and best friend, she chooses a date with her best friend. These situations come alive with Malhotra decked in the new collection across exotic locations and settings. The film ends with Malhotra, who espoused the ‘Live Epic’ lifestyle in action till that point, spelling out the positioning.
Shwetal Basu, Customer Care Associate and Chief of Marketing and Communication, Shoppers Stop, said, “At Shoppers Stop, we are always committed to inspiring and engaging our customers, and we believe that self-expression lies at the heart of fashion. The ‘Live Epic’ campaign for Fratini underscores the brand’s dedication to inspiring people to live life to the fullest and with confidence. Why just live, when you can Live Epic?”
Malhotra added, “I am so happy to be a part of Fratini’s latest campaign and to represent Shoppers Stop, one of the most loved fashion and beauty destinations in India. Fratini’s collection beautifully blends style and a liberated fashion narrative. The ‘Live Epic’ campaign captures me making life choices in different situations. I am especially excited about the creative expression that has been given to this campaign.”
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