New Delhi: ShowBox – a youth-centric, 24 hour music channel by IN10 Media Network strengthens and expands its national reach. Available on all major distribution channels including Airtel Digital TV, TATA Sky, Dish TV, DEN, Hathway, Siti Networks and Videocon DTH, the youth-centric music channel is now available on Doordarshan’s direct-to-home (DTH) platform DD Free Dish. The channel went live on 1st December 2019.
In line with its brand proposition of ‘Apna Music Apna Swag’, ShowBox aims to reinvigorate the current music scenario with a range of innovative programming, along with providing a platform for local music and independent musicians. The channel resonates with the idea of celebrating India’s ‘Desi Swag’ and has an extensive range of musical shows like ‘The Projection Room’ hosted by renowned film critic Mayank Shekhar; ‘Music Box Office’, a one-hour weekly show reviewing latest music videos, albums; ‘Superhits – With Drama Queen Swati’, a compilation of super-hit songs anchored by popular Red FM 93.5 RJ Swati; and ‘Swag Star’, a chat show featuring celebrities from the nation sharing insights on their latest projects.
Commenting on the launch, Rajiee M Shinde, CEO, ShowBox said, “We are thrilled and excited to be part of DD Free Dish. We are looking forward to entertain and enable the DD Free Dish users with premium and best of musical entertainment. This distribution deal will not only boost our reach but also opens newer avenues to collaborate and associate with a larger audience base.”