Mumbai: The Indian media and marketing sectors are undergoing seismic shifts, driven by artificial intelligence, quick commerce, and fast-evolving consumer behaviors. This convergence has created a BIG BANG of disruption, transforming traditional models and reshaping the entire ecosystem. While these changes open up innovative business models and new growth opportunities, they also bring fresh challenges for industry stakeholders.
Addressing this need for clarity amidst complexity, MatheMedia, a first-of-its-kind podcast series, is set to launch this September. Conceptualized and hosted by Shripad Kulkarni, the series will serve as a hybrid CMO briefing and masterclass, featuring insights from over 25 of India’s most respected media and marketing leaders representing advertising agencies, digital platforms, brands, tech firms, and publishing.
The show will decode the “new rules of media”, offering both practical and visionary perspectives to help leaders adapt and actively shape the future. Through in-depth conversations, MatheMedia will spotlight themes like AI in media and marketing, evolving consumer journeys, brand-agency collaborations, and the urgent need for unified, privacy-compliant measurement systems.
The first episode, “The New Media Code”, premieres on 1st September 2025, featuring an eminent panel: L.V. Krishnan, CEO, TAM Media Research; Puneet Avasthi, Director, Kantar; and Ajay Gupte, President – Client Solutions (South Asia), WPP Media.
Speaking about the vision behind the initiative, Shripad Kulkarni, founder of MatheMedia, said, “We live in a world of channel chaos—with more platforms and fragmented audiences than ever before. Gone are the days when we could think & work linear & measure with a linear mindset. Today’s marketer faces multiple challenges. With more category entry points, brand assets & personalized messaging, brand strategy is being redefined. Brand custodians face growing pressure from a crowded network of channels and partners. It’s time for new rules in strategy, media, measurement, and collaborations.”
Kulkarni further added, “The choices we make now will determine the next era of effective marketing. MatheMedia aims to be that compass and collaboration engine for this journey.”
The inaugural season will feature 12 episodes, releasing every Monday starting 1st September, and will stream across major platforms including YouTube, LinkedIn, Instagram, and Spotify.
Some of the industry luminaries lined up for upcoming episodes include:
- Akshay Gurnani, Co-Founder & Former CEO, Schbang
- Deepali Naair, Global Head – Brand & CorpComm, Biocon Biologics
- Haresh Nayak, Founder & CEO, Connect Network Inc.
- K. Ramakrishnan, Managing Director – South Asia, Worldpanel Division, Kantar
- Kartik Sharma, Group CEO, Omnicom Media Group
- Priya Choudhary, Director, Business Solutions, Google India
- Rajiv Dubey, VP & Head of Media & Experiential Marketing, Dabur India Ltd.
- Sahil Shah, CEO, Dentsu Creative Isobar
- Vivek Malhotra, Group CMO & COO Strategy, India Today Group
…along with several other noted voices.
With MatheMedia, Shripad Kulkarni and his panel of experts are not just sparking conversations but aiming to co-create the future of media strategy, measurement, and collaboration in India.
