Shriram Finance, a brand born out of the merger of two large non-banking financial companies (NBFC), Shriram Transport Finance Company and Shriram City Union Finance, launched the new brand campaign with one vision of serving a billion dreams.
To mark this occasion, Shriram Finance has launched a brand campaign dedicated to their focus on financially supporting the business aspirations of billions of Indians to achieve a good life through self-employment and small businesses.
To communicate this merger, its size, scale and impact, Shriram Finance has launched a Nationwide Multi-media brand campaign in Newspapers and digital media, on Television and social media. The objective is to highlight Shriram Finance’s intent and customer-centricity to its various stakeholders and Customers.
The essence of the campaign is the bond “Shriram Finance” shares with each of their customers especially in semi-urban and rural India, being part of their journey as a financial catalyst, enabling them to achieve the good life.
With the call to “Shriram ke Saath Aagey Badhna” the new television ad is set to an energetic rap-based jingle which captures the energy and mood of fast-growing Bharat. It shows a gamut of Shriram-relevant activity across the country and a wide cross-section of our audiences in a realistic yet charming manner and how Shriram is financially enabling them. As a creative hook, the film is anchored by a rapper duo to keep the viewer engaged. The tone and feel are vibrant, optimistic, celebratory and new age. The TVC is directed by the acclaimed Santosh Sivan. The commercial will be telecast on all leading News Channels – Regional, English and Business.
Commenting on the brand launch campaign, Diana Monteiro, DVP – Marketing & Corporate Communications, Shriram Finance said, “Customers of rural and semi-urban India have been empowered financially by Shriram for over four decades and the rebranding exercise is to introduce the merged entity of Shriram Finance which will continue to serve our 6.7 million customers across India with new vigor. The print, TV commercial and customer success stories all are woven around our mission of keeping the customer first even as we have grown to be India’s largest retail NBFC.”
