Shyam Steel has launched its new digital campaign “Apna Ghar” featuring Bhojpuri actors Pawan Singh and Harshika Poonacha.
The campaign aims to create awareness about the holistic solutions provided by the Shyam Steel Apna Ghar App amongst the individual home builders. The film will be promoted digitally with a specific focus on the Bihar, Jharkhand, Odisha and the north-eastern markets.
Speaking on the campaign launch, Lalit Beriwala, Director, Shyam Steel said, “We have received an extremely positive response from our consumers on the Apna Ghar App. The campaign will help us in making the consumers aware on the Apna Ghar App and its benefits. Shyam Steel has always been in forefront with its consumer driven technology and innovation. The App will aim to address all the concerns of individual home builders and scale-up businesses of the dealers by way of opening newer market geographies. Shyam Steel Apna Ghar app will also be an added advantage for us to actively engage with our target audience and business partners.”
The film showcases the dilemma faced by a married couple in building their new home. While the wife searches for solutions, her husband shows him the Shyam Steel Apna Ghar App which provides a holistic information on building their home and connects them with the experts for solutions. The film ends with the couple being satisfied over their decision to use the App for building their dream home. Through this campaign Shyam Steel aims to drive across the message that Shyam Steel Apna Ghar App will act as an expert guide for all building construction activities.