Mumbai: Shyam Steel, the manufacturer of primary TMT Bars launched their new TVC campaign featuring Sonu Sood. The new TVC is the extension of Shyam Steel’s ‘Maksad Toh India Ko Banana Hai’ campaign.
The campaign aims to send across the brand message that Shyam Steel will assist people in achieving their dream as steel is just an offering, but the idea is to build the nation. The TVC campaign has been created by Mogae Media and is directed by Vaibhav Misra.
Through this TVC, Shyam Steel, represents strength, flexibility, and faith of the masses with the thought that steel is just an offering but building the nation is the larger goal.
Speaking on the TVC campaign launch, Lalit Beriwala, Director, Shyam Steel said “The campaign narrative embodies the principle of what Shyam Steel stands as a brand. We at Shyam Steel aim to build the nation by assisting people in building their dreams. The TVC reflects the brand’s thought in connection with Sonu’s exemplary work in assisting people achieve their dreams. Through this campaign we are looking to establish a deeper connect with our target audience.”
On associating with Shyam Steel on the TVC, Sonu Sood said “It was a wonderful experience working with Shyam Steel. Through this TVC we look forward to inspire people to pursue their dreams and also establish the brand connect with the audience.”
Speaking on the ideation of the campaign Harish Arora, Creative Director, Mogaé Media said “With Shyam Steel Flexi Strong TMT bars TVC, we’ve tried to ignite the dreams of millions of youth in this country. The youth of today is well prepared to reach the pinnacle of success in the new India. And rest of the glory was added by the exceptionally polished actor and a great human being – Sonu Sood.”
Agency: Mogae Media
Client: Shyam Steel
Director (of the film): Vaibhav Misra
Production House: Yellow Bettle Films
Script: Harish Arora