Siddarth Correya, the former director of mobile for MediaCom in Asia-Pacific has joined the Israel-based ad tech company SelectMedia as part of the companies expansion plans in Asia.
In his new role, Correya will lead SelectMedia’s plans to launch their video advertising product across Asia. The company aims to “make a dent in the digital video marketplace by creating more transparency, control and value for all stakeholders”, according to a statement.
Siddarth Correya will take on the role of managing director of APAC for the video SSP company in Singapore. He previously worked at the GroupM media agency for three years and before then was the MD of Havas Media’s agency Mobext in Indonesia.
SelectMedia already has an office in Mysore, India, which previously served as the APAC hub, in a addition to the company’s HQ in Tel Aviv.
Correya said, “I look forward to enhancing the brand philosophy by delivering innovative technology solutions across the emerging markets in Asia. Israel is at the forefront of digital advertising with its cutting-edge growth of technology. Asia is a challenging market but the chance to drive innovative, value driven solutions and bringing these best practices to this growing market is what’s exciting.”