New Delhi: Premium sportswear brand SIX5SIX have today announced its partnership with Indian Super League Club NorthEast United FC. SIX5SIX comes on board as the club’s official kitting and merchandising partner on a multi-year deal.
The merchandising company, which believes in a design-first approach, focuses on creating the feeling of inclusivity amongst fans, athletes and all the stakeholders. With every design telling a story, SIX5SIX will be designing the team’s home and away kits, practice kits as well as entire fan merchandise, taking the community aspect into consideration.
“We are delighted to partner with the NorthEast United FC, a club which comes from a region which has contributed immensely to Indian football. We want to craft something unique keeping the ethos of the Highlanders in mind. We are looking forward to this exciting and fruitful partnership,” said Ambar Aneja, Co-Founder and CEO of SIX5SIX.
The new kits are expected to launch prior to the commencement of the upcoming season of ISL and will be available on the brand’s website, as well as certain key retailers in the region.
Moreover, this partnership with NorthEast United FC is SIX5SIX’s second club partnership in the ISL, after announcing Kerala Blaster FC last month. They are also the official kit partner of the All-India Football Federation (AIFF).
Commenting on the association with SIX5SIX, Priya Runchal, CEO of NorthEast United Football Club said, “We are excited to start a new chapter with SIX5SIX. They are the official kitting partner of the Indian National Team as well, so they understand the feelings and emotions of football fans, and this gives us confidence about what kind of products they can provide to our fans and players.”