Mumbai: Skipper Pipes, a manufacturer of high-performance piping systems, has unveiled its latest national advertising campaign featuring brand ambassador MS Dhoni. The campaign, conceived and executed by ZeroFifty Mediaworks, underscores Skipper Pipes’ commitment to safety, durability, and reliability across residential, infrastructure, and agricultural applications.
The light-hearted yet impactful campaign includes three films that spotlight the brand’s lead-free and leak-free properties while paying tribute to the crucial role plumbers play in building safe homes.
Speaking about the campaign, Siddharth Bansal, Director, Skipper Limited, said, “We are thrilled to unveil our latest national campaign featuring our trusted brand ambassador, MS Dhoni. For India, Dhoni represents integrity, resilience, and leadership — values that define Skipper Pipes. Our continued partnership with him reflects our shared commitment to delivering safe and sustainable piping solutions to every Indian home.”
Adding further, GS Sainath, President – Polymer Division, Skipper Pipes, remarked, “This campaign proudly reinforces and positions Skipper Pipes as India’s safest pipes — 100% lead-free, leak-proof, and built on the foundation of trust and reliability. It also celebrates the unsung heroes of our industry — the plumbers — who play a vital role in guiding homeowners toward safer choices.”
Sharing insights on the creative direction, Shriram Iyer, Co-founder, ZeroFifty Mediaworks, said, “This campaign aims to present the brand proposition (India’s safest pipes) in a simple and relatable way. Being a celebrity-led campaign, the challenge was to seamlessly weave in the crucial role of the plumber when it comes to building a safe home. This campaign epitomises ZeroFifty’s fundamental premise — to focus on simple, human storytelling.”
The campaign will be rolled out in phases across digital platforms, OOH, in-store branding, and new POSM/POP materials this quarter.
