Youth-centred brand Skybags has collaborated with upcoming Netflix movie ‘The Archies’ and introduced The Archies Backpack Collection. The range of backpacks from the collection not only celebrates the movie, but also redefines the standards of style for the youth.
In the brand film, the various characters from ‘The Archies’ – Archie Andrews, Betty Cooper, Veronica Lodge, Reggie Mantle, Ethel Muggs, Jughead Jones, and Dilton Doiley – show off what’s in their backpacks. While its books, papers, records and cards for Archie, its cupcakes and baking essentials for Betty, hairbrushes, sunglasses and scarves for Veronica and lots of food for Jughead.
‘The Archies’ movie reimagines Archie Comics in a musical set in India and marks the debut of Agastya Nanda as Archie Andrews, Khushi Kapoor as Betty Cooper, Suhana Khan as Veronica Lodge, Vedang Raina as Reggie Mantle, along with Dot as Ethel Muggs, Mihir Ahuja as Jughead Jones, and Yuvraj Menda as Dilton Doiley.
The new Skybags collection includes backpacks, daypacks, professional backpacks, and school and college backpacks inspired by the film.
Praful Gupta, Vice President, Marketing, VIP Industries Limited, said, “This partnership with The Archies is a remarkable step in our journey to engage more deeply with India’s youth. The Archies, with its huge cast, has already garnered a massive fan following, and we see great potential in this collaboration. ‘Skybags x Archies’ represents the perfect blend of style and sophistication, offering a unique, trendy product range that resonates deeply with the spirit of the youth.”
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