VIP Industries-owned luggage brand Skybags has launched a new campaign targeting young people in India.
Created by L&K Saatchi & Saatchi, a TVC shot in Turkey begins with a man, played by Bollywood actor and brand ambassador Varun Dhawan, racing to catch a bus while carrying a Skybag case.
The campaign carries the social media hashtag, #MyStyleMyWay.
Radhika Piramal, MD of VIP Industries said: “Varun [Dhawan] is a perfect replication of what Skybags stands for – a combination of style and charisma. Through this campaign we want to directly connect with the youth creating a portrait that mirrors their personality. We hope that we are successful in establishing a strong bond with the audience.”
Creative Agency: L &K Saatchi & Saatchi
Creative team: Rahul Nangia, Ipsita Ghosh, Saurabh Nayampalli, Paritosh Lonkar
Account Manangement: Debarjyo Nandi, Shazin Motorwala, Subham Chowdhury
Director: Roman Jirnih
Production House: 100 Frames
Producer: Prashant Sampat, Umesh Patel