Slice® collaborates with Kiara Advani for the ‘Ras Aisa Ki Bas Na Chalega’ campaign, aiming to amplify its status as the perfect mango indulgence choice. The brand film showcases Slice®’s irresistible mango charm, inviting consumers to savor the unapologetic joy of biting into a juicy mango and journeying through a boundless world of mango delight.
Kiara Advani, mesmerized by a Slice® bottle, transforms a picture of a mango inside into a real one, captivating the crew and audience with the irresistible mango flavor, culminating in a show-stopping moment where she declares ‘Ras Aisa Ki Bas Na Chalega.’
The vibrant TVC for Slice® celebrates the joy of biting into a juicy mango, inviting consumers into a world of unapologetic indulgence and pure mango bliss. It captures the messy, real mango experience, making it the perfect companion for an uninhibited adventure.
Speaking on the campaign, Anuj Goyal, Associate Director, Slice and Tropicana, PepsiCo India said, “As a brand, Slice is profoundly treasured in the Indian market, striving to provide the closest taste to the authentic mango experience. Our latest summer campaign reflects the quintessential Slice approach to savouring the mango journey. The TVC revels in the delightful messiness and pure indulgence of savouring a mango, emphasising how Slice embodies the true essence of the real mango experience, free from any constraints or inhibitions. Kiara’s captivating personality and on-screen presence have impeccably elevated the film, embodying an irresistible allure synonymous with Slice’s brand persona. We are confident that the new film will deeply resonate with our consumers, aspiring for Slice to become their preferred summer beverage this season.”
Commenting on the film, Indian actress and Slice’s brand ambassador, Kiara Advani, said, “Collaborating with Slice is always a pleasure; their campaigns are incredibly captivating, entertaining, and timeless. This film holds a special place in my heart as it beautifully captures the irresistible allure of mangos, urging everyone to indulge and immerse themselves in its flavour with Slice. I’m thrilled for my fans to experience the film and join me in embracing the mango season with Slice.”
Credits:
Creative Agency: Knock Knock
Creative and account management: Sumati Singh & Harjot Narang
