Mumbai: Snap Inc. held its third Snap Partner Summit virtually with a keynote address by co-founders Evan Spiegel and Bobby Murphy, as well as other team members from across the company, announcing new products and partnerships across developer, creator and augmented reality platforms.
This year’s Partner Summit is the most comprehensive look at the company’s long-term vision for its camera— showcasing over a dozen new partnerships and partner-powered innovations that help people express themselves, live in the moment, learn about the world, and have fun together.
The company announced that Snapchat reaches over 500 million monthly active users with roughly 40% of its community located outside of North America and Europe. In India, Snapchat has grown DAU over 100% year-over-year in each of the last five quarters.
Snap believes these announcements will help deepen Snapchatter engagement across the services, onboard more developers and creators to power experiences its community loves. This ultimately gives business and ad partners new ways to leverage Snapchat, from AR to Maps to Minis, that drive their businesses. A core theme of the summit this year is also ‘utility’ — whilst these announcements are fun, they also deliver concrete business solutions for the partners, and utility for the community.
The announcements span three key areas – Augmented Reality, Developers, and Creators.