Snapchat partners with Virgil Abloh’s apparel & accessories brand Off-White, to launch an augmented reality Lens experience to kick off a series of collaborations in 2021. The lens created by Snapchat and Virgil Abloh allows Snapchatters to virtually try on a selection of three iconic Off-White AR face masks — and drawing inspiration from the physical SS21 collection, Snapchatters can also purchase the mask IRL on Off–White.com. The AR Lens was developed to encourage Snapchatters to continue wearing protective face coverings, and ultimately protect the health and well-being of themselves and others during the COVID-19 pandemic
The health and safety of Snapchatters has always been a fundamental priority at Snapchat. Snapchat continues this mission by offering Snapchatters the opportunity to also wear the Off-White face masks in their Bitmoji Selfies, helping to bridge the gap between how they express themselves in the digital, and real world.
This collaboration is the latest in a series of Snap X Artist partnerships that previously collaborated with artists like Damien Hirst, Christian Marclay, Alex Israel and Harmony Korine, using technology to demonstrate how digital and physical worlds can come together to bring creativity and self-expression to new audiences.