New Delhi : Snapdeal has confirmed that it will spend overRs.200 crore in this season of Diwali festival on a 360-degree campaign for a period of 60 days. It is considered to be one of the busiest seasons for e-commerce firms.
The new campaign will be launched next month on television, YouTube, print, digital and social media and will also be seen outdoors on billboards and external installations.
It is designed to drive traffic and increase consumer awareness about the exciting festive season offers that will be hosted by brand partners and lakhs of sellers on Snapdeal, it said in a statement.
“Diwali is the most relevant shopping season in India and we have decided to leverage this opportunity to strengthen our distinct position in consumers’ mind. It is not just advertising, but our whole ecosystem is gearing for the season. Our platform and logistics are geared to handle huge surges as India gets into the festive spirit, while our sellers are readying their stocks to offer the best assortment and choices to our consumers,” said Kanika Kalra, Vice president Marketing at Snapdeal.
The marketing investments, while timed with the festive season, are also part of a longer term effort to create a distinctive positioning for Snapdeal, the company said.