Mumbai : With the trend of Airport looks setting in, people all over the country are seeking inspiration from celebrities and choosing an amalgamation of style and comfort for their travel outfits. Enabling their audience to look their best while they travel, as one of India’s leading fashion destination, fbb brings International Travel Looks Day on 7th April.
Conceptualized and executed by Digital Marketing Agency, Social Kinnect, the celebration aims at giving our audiences the best styles to sport on their travels this summer. While showcasing celebrity looks, fbb stores will see a complete makeover for the 7th of April where their audience can shop their favourite celeb inspired Airport looks and #TravelLikeAStar at affordable prices.
A week-long celebration leading up to the day itself, International Travel Looks Day will see celebrity styles being broken down and recreated for the audience. With several influencers joining in, the fashion world is abuzz with celeb inspired looks.
But it doesn’t stop there. To make it even more interesting, fbb decided to sweeten the pot and give all shoppers an irresistible offer where customers who shop for more than 2999 get a free travel bag worth Rs. 1999 while 3 lucky shoppers win a free trip to Europe. All this for a simple shopping trip at an fbb near you.
Speaking of the celebration created by fbb, Pawan Sarda, Digital Marketing Head at Future Group said,“At fbb we understand the DNA of fashion and our customers across all regions. We are proud to create days like World Shorts Day and National Jeans Day which celebrate the freedom of fashion. #TravelLikeAStar is our way of encouraging our consumers to shed away all their inhibitions and style themselves in a way that is liberating.”
Social Kinnect CEO, Chandni Shah added,fbb is a brand that is constantly evolving to meet its customers’ requirements. Based on Internet and social media trends, with International Travel Looks Day, we wanted to do something really topical around the growing popularity of celebrity ‘Airport Looks’. Since fbb is all about making fashion fun and approachable for Indians, we showcased these sought-after celebrity airport looks, recreated with affordable fbb pieces. Unique and relevant to the brand, we are confident that this campaign will create lasting business impact”.