Mumbai: Social Kinnect, digital marketing agency, wins the Digital Media duties for Cloudwalker, a tech-entertainment company that’s working to revolutionise the way television is being watched.
The mandate includes the digital duties of creative strategy and content management across the brand’s digital media platforms. Their digital media buying and planning will be taken care of by Media Kinnect, Social Kinnect’s exclusive unit for media planning and buying.
Cloudwalker started its commercial activity by launching Android based TV box that converts any TV into a smart TV and are now getting ready to launch Smart TVs with the technology inbuilt within them.
Social Kinnect is one of India’s fastest growing Digital Marketing Agency, which prides itself for providing ‘result-driven digital marketing services’ to the country’s top brands such as Zee TV, Indiabulls Home Loans, L’Oreal Professional, Fashion at Big Bazaar, LODHA, Zee Studio, Abbott India, Star Gold, Asian Paints, PNB Metlife and Borosil.
Rohan Mehta, CEO Social Kinnect commenting on the accont win said, “The tech-entertainment industry is growing at a rapid pace in India, with Cloudwalker right at the centre of it. We are very well established in the entertainment space and Cloudwalker is an exciting client to have on board, as we believe that consumption of entertainment is moving to a more personalised and an on-demand direction. We have a great opportunity to craft out the brands identity and build a robust digital presence that appeals to today’s generation.
JagdishRajpurohit, President Cloudwalker Streaming Technologies commenting on the association with Social Kinnect said, ‘We were looking out for an agency which had the same passion & vision as we had for digital content and more importantly the experience to wade through the vastness of the digital space to get our brand the right amount of exposure and reach. We are excited to work with the youthful team of Social Kinnect which brings all these talents on board and look forward to a great campaign and association with them
Cloudwalker Streaming Technologies, a tech start-up was set up by a group of technologists, content producers, actors, writers and businessmen who were aspiring to enable digital content to be viewed on Television with ease and comfort instead of the current way wherein each operator was using his own OS or restricted access to content.
Cloudwalker developed its own User Interface powered by a Content Discovery Engine which curates digital content available on the internet on Free, Premium or Freemium basis and also helps discover Apps that can be viewed on TV.