Society Tea has launched its campaign focusing on the freshness of the tea. The campaign has been release in print, outdoor, retail, television and online media and illustrates the idea of freshness. The campaign has been conceptualised by Blackswanlife and the production house is Twism Productions.
Both films of the campaign open in the tea garden. The lush green of the tea bushes, the dew on the leaves, the misty morning, all adding to a sense of calm and freshness, with the tea pickers putting the freshly plucked leaves in the Society Tea packaging.
Karan Shah, Director, Society Tea said, “The Idea is to convey that the freshness of Society Tea is as fresh as if it’s plucked right from the tea garden. Flush with Taazgi. The tea picker in the tea garden is an imagery we all readily associate with. All we did was, replace the tea basket with the Society Tea pack.”
He added, “And in terms of execution, we wanted to create a mood – the misty mountains, the tea pickers, earthy tones, ambient texture and in the case of the film, a gentle reveal of the pack in the end…almost as if a matter of fact.”
