Mumbai: LAVA International Limited announced the launch of its in-house designed and manufactured smartphones in the ‘Z Series’ – Z60, Z70, Z80 and Z90. The Z series from LAVA focuses on providing great product experience with high end camera features like Dual Bokeh Mode and Dual Camera. The company also announced the first-ever offer for consumers – ‘LAVA Money Back Challenge’. This challenge has never been offered by any other brand in the mobile handset industry before and talks about the confidence the company has in its products.
Campaign Background: Off late a lot of Chinese mobile manufacturers have started promoting themselves aggressively which to some extent has changed the perception of Chinese phones. Lava’s aim was to stand out in the clutter.
Campaign – LAVA Z Series Money Back Challenge: The current campaign primarily talks about the quality of LAVA products by throwing a challenge to consumers: once you start using the phone you will be 100% satisfied with it and if you aren’t then you can return the phone.
This challenge has never been offered by any other brand in the mobile handset industry before; this underlines LAVA’s confidence in its products.
To bring alive the confidence that the brand is showing, we chose the situations that were daunting and difficult for a regular person to imagine but have been done earlier unlike LAVA Back Challenge.
Overall, it was an exciting film for us, we got to shoot both the king of the Jungle and MSD in one film with an even bigger challenge from LAVA.
Team Soho Square: We are very excited about the launch of Zseries range of Phones from Lava. This message is not about a promo, it is about the confidence that Lava has in its product. It’s a never done offer in the category. We wanted to make sure that our creative execution is as bold and clutter breaking.
Credits:Soho Square, Delhi
