Nickelodeon Sonic is set to air the international hit show ‘The Smurfs’ in India starting 13th June, 2022, Monday to Friday at 11:30 AM.
By bringing ‘Smurfs’ to Indian television after 40 years, Sonic aims to cater to the audience with engaging content. The show will feature popular Smurf characters, including Papa Smurf, Smurfette, Brainy, Hefty, Clumsy, and others, embarking on new adventures full of humour, heart, and high-stake action. The new addition comes in the form of Willow, who leads a tribe of girl Smurfs.
The show will have a voice cast spearheaded by David Freeman as Papa Smurf, the father figure keeping the other Smurfs in order, Berangere McNeese as Smurfette, a curious Smurf who is eager for new adventures, Youssef El Kaoukibi as Brainy, the one who considers himself the smartest of the bunch, Catherine Hershey as Willow, the brave and wise matriarch of a new tribe of girl Smurfs, and finally Lenny Mark Irons as Gargamel, a conniving human wizard with a bottomless thirst to capture the Smurfs.
Speaking about bringing Smurfs to India, Anu Sikka – Head Creative, Content & Research, Kids TV Network, Viacom18, said, “Sonic since its inception, has successfully grown to become an entertainment hub with engaging stories, endearing characters and a solid kids’ connect. We have consistently catered to our young viewers’ evolving preferences with innovative entertainment and immersive storytelling. Bringing internationally acclaimed ‘Smurfs’ will further bring variety and scale to Sonic’s growing content library. With this launch, we hope to further add depth to our programming strategy and fulfil our mission of entertaining kids.”
The channel has curated a robust multi-screen and multi-touchpoint marketing plan to engage young audiences. The digital plan will include initiatives such as fun mashups and reels, contests leading up to Global Smurfs day, innovative posts, AR filters and gaming to transport the kids into the ‘Smurf’ world. On the 25th and 26th of June, the channel will hold on-ground activations in malls to celebrate Global Smurfs Day. Visitors will also have the opportunity to participate in entertaining games. Sonic has also partnered with a number of well-known QSR brands, taking the overall marketing initiative a step further. With the help of influencers, a new AR filter for the Smurfs will be developed to further establish the characters.
Watch ‘The Smurfs’ starting 13th June, Monday to Friday at 11:30 AM only on Sonic.